Strategic Analyst

Davis Elen Advertising
Los Angeles

As the Strategic analyst, you have a passion for data, numbers and insights, and always stay on top of emerging consumer, category and business trends that impact a clients’ business, target needs and/or opportunities. As a key strategic analyst, you are responsible for generating extensive data analysis and culling insights, creating presentations, trend decks, and a monthly strategy guide. 

  Responsibilities  

·     Perform in-depth data analysis, create clear, concise, accurate reports, findings and generate conclusions and uncover insights from all available resources: in-house strategic, media and social data tools, subscription resources and online research (eg. Simmons, Mintel, Iconoculture, Google analytics, CubeYou, Nuvi, Nielsen)

·     Have a strong understanding and command of social analytics, tools and resources.

·     Analyze large data sets, research and client info to distill industry/brand/consumer/social trends, and assess diverse strategic requests, including market potential, target personas, segments, brand opportunities, and marketing/advertising/media recommendations.

·          Create engaging presentations delivered by, or with account and executive team

·     Measure, monitor, analyze and cull consumer, category, competitive, media and brand info.

·    Work is required for automotive, QSR and others

·    Manage relationships and administration with research vendors and internal teams.

Skills/Qualifications

·     BA in Marketing or related field, 3-5 years analyst, marketing or strategic experience

·     Knowledge of and experience with Hispanic market a must

·     Bilingual in Spanish and English

·     Proven experience working with large databases, deriving actionable insights

·     Proficiency with social, consumer & media tools (eg., Simmons, Nuvi), and Microsoft Office

·     Strong analytical, written and verbal communication skills

·     Ability to create compelling presentations that “tell a story through numbers”

·     Strong attention to detail and direction, time management, able to work outside comfort zone

  Self-starter initiative; able to work in fast-paced agency, independently and as part of a team